Digital Media
Benefits of Connected TV
Advertising
Why Choose Connected TV (CTV) Advertising?
We follow a game plan to get your brand in the minds of your ideal customers:
- Set Clear Objectives: Define what success looks like—whether it’s boosting brand awareness, driving website visits, or generating direct conversions—and align your CTV campaign accordingly.
- Creative Execution for CTV: Optimize your video ads for the living-room screen with concise storytelling, compelling visuals, and a clear call to action that resonates in a full-screen experience.
- Data-Driven Audience Segmentation: Leverage first-party data, lookalike modeling, and demographic filters to hone in on the viewers most likely to engage with your brand.
Services That Work For You
The keys of Connected TV (CTV)
Connected TV blends the reach of traditional television with the targeting and measurability of digital media. By placing full-screen, non-skippable ads on leading streaming platforms, you capture viewers’ attention when they’re most engaged—driving stronger brand recall and real business impact.
Premium, Non-Skippable Ad Experience
Advanced Audience Targeting
Higher Engagement & Brand Recall
Cost-Effective & Measurable Results
Reach Cord-Cutters & Streaming Audiences
Cross-Device
Retargeting
Flexible Budgeting & Campaign Control
We do It All
We get it. You’re trying to either start, maintain, or grow your business and we are here for every step of that journey. Being a full service, in-house marketing and advertising firm we can easily exceed your needs.
We’ve Got The Answers To Your Burning Questions
Answer: CTV ads are a subset of Over-the-Top (OTT) advertising, but they are designed specifically for big-screen TV experiences using devices like smart TVs, streaming sticks (Roku, Fire TV, Apple TV), and gaming consoles. OTT ads, however, can appear on any internet-connected device, including smartphones and tablets.
Answer: CTV ads are served through streaming platforms, allowing advertisers to target specific audiences based on their demographics, interests, and behaviors. Traditional TV ads, on the other hand, reach broad audiences without advanced targeting capabilities.
Answer: CTV ads are a subset of Over-the-Top (OTT) advertising, but they are designed specifically for big-screen TV experiences using devices like smart TVs, streaming sticks (Roku, Fire TV, Apple TV), and gaming consoles. OTT ads, however, can appear on any internet-connected device, including smartphones and tablets.
Answer: Most CTV ads are non-skippable, ensuring that viewers watch the entire ad, which improves engagement and brand recall.
Answer: CTV advertising utilizes advanced audience targeting, including:
Demographics (age, gender, household income)
Behavioral insights (interests, viewing habits)
Geographic targeting (local, regional, national campaigns)
First-party data & retargeting (reaching past visitors and lookalike audiences)
Answer: Absolutely! CTV advertising provides real-time analytics, including:
Impressions (how many times your ad is displayed)
Video completion rates (how often viewers watch your full ad)
Engagement metrics (interaction and response rates)
Website conversions (how many viewers take action after seeing your ad)
Answer: Yes! Cross-device retargeting enables you to reconnect with viewers on mobile, desktop, and tablets after they’ve seen your CTV ad, strengthening brand awareness and increasing conversions.
Answer: CTV advertising is highly effective for businesses of all sizes, including:
E-commerce brands looking to drive online sales
Local businesses targeting specific geographic regions
Service providers (law firms, healthcare, home services)
National advertisers seeking large-scale brand awareness
Answer: No! CTV advertising is scalable to fit your budget and goals. The cost depends on factors such as:
Market size & geographic reach
Target audience & frequency of exposure
Overall marketing objectives
