Home Services Marketing
The HVAC and Home Services Marketing Agency That Fills the Schedule
Why Marketing a Contractor Is Its Own Trade
The customer is in a hurry and on a phone
Google sells the leads directly now
The season decides the budget
Hiring is the other half of the problem
Services That Work For You
What a Contractor Marketing Agency Should Actually Deliver
Local SEO that owns the map
Local Services Ads, managed
Websites that book the job
Seasonal campaigns across search, social, and streaming TV
Video of the actual crew
Brand, trucks, and traditional media
Who We Work With in Home Services
HVAC contractors
Plumbers and electricians
Roofing, siding, and exterior
Remodelers and general contractors
Landscaping, tree, pest, and cleaning
Equipment dealers and rental
How a Home Services Engagement Works
Discovery call
Your trades, your service area, what a booked job is worth, how the phone gets answered, and whether hiring is part of the problem. Call (888) 993-0931 or book a meeting online.
Map and phone audit
We check your Google Business Profile, reviews, listings, Local Services account, website speed, and what actually happens when someone calls. Most contractors have one broken link in that chain that is costing more than the marketing budget.
Plan and build
Listings, website, Local Services setup, campaigns, and creative, in the order the audit says, with the budget mapped to your season before the season starts.
Measure by the booked job
Calls, texts, form fills, and Local Services leads, by trade, by town, and by month, matched against what you booked. If a channel is not producing jobs, we move the money.
Why Contractors Choose Trident
We already run the playbook
Service-based businesses are a specialty, not a category
Customers and technicians from the same campaign
Plain communication
We’ve Got The Answers To Your Burning Questions
Answer:
Both, in most markets. Local Services Ads take the top of the page and bill per lead, which makes them the cheapest reliable source of urgent calls once the account is screened and managed. Standard Google Ads catch the searches Local Services does not show for and give you control over the message. We run them together and move budget between them by season.
Answer:
It depends on the trade, the market, and the season. Electrical and plumbing leads tend to run cheaper than HVAC, and roofing is usually the most expensive of the common trades. Your real number will come from your own data within the first two months, and we manage to the cost of a booked job, not the cost of a lead.
Answer:
Local Services Ads and search campaigns produce calls within days of going live. Map rankings take longer, usually a few months of listing work and review flow before they hold. We start with the fast channels and build the slow one underneath.
Answer:
Yes. Recruiting video, careers pages, and job-focused search and social campaigns are part of most home services engagements we run. The channels are the same; the audience is a technician instead of a homeowner.
Answer:
Shared leads go to three or four contractors at once and belong to the seller. Calls from your own map listing, your own Local Services account, and your own website belong to you and get cheaper as the reviews build. Most contractors keep some bought leads while they make the switch, then stop.
Answer:
Yes. Strategy, search, advertising, content, and design all happen by call, screen, and shared reporting, and when a project needs a crew on site for crew and job video, we plan the shoot around it. The Tri-Cities is home and where we learned the work; the work goes anywhere.
