Digital Media
Benefits of Connected TV
Advertising
Cable is dying. Streaming is winning. If your ads are not following your customers to where they actually spend their time, you are leaving serious money on the table. CTV and OTT advertising puts your brand on the screens your customers are glued to.
What Is CTV / OTT?
These two terms are often used together, and for good reason. They work hand in hand.
OTT (Over-The-Top)
Streaming content delivered directly over the internet, bypassing traditional cable or satellite. Think Hulu, Peacock, Paramount+, ESPN+, and hundreds of other platforms.
CTV (Connected TV)
The device used to access that streaming content. Smart TVs, Roku, Amazon Fire TV, Apple TV, gaming consoles like PlayStation and Xbox — all Connected TV devices.
When Trident runs your CTV/OTT campaign, your video ads appear inside premium streaming content, on high-quality screens, in front of targeted viewers who match your ideal customer profile.
Why CTV / OTT Outperforms Traditional TV
Traditional TV Advertising
- Demographic targeting at best -- you buy an ad slot and hope the right people are watching
- No real-time performance data
- Expensive broad reach with significant waste
- No ability to retarget viewers
CTV / OTT Advertising
- Household-level targeting by income, homeownership, purchasing behavior, interests, and more
- Real-time data: impressions, completion rates, site visits after viewing, conversions
- Precise geographic targeting down to city, zip code or even direct addressable targeting
- Retarget your website visitors with streaming ads while they watch their favorite shows
Targeting That Traditional TV Cannot Touch
Household-Level Targeting
Reach specific households based on income, homeownership, life stage, purchasing behavior, and more.
Geographic Precision
Target your ads to specific cities, zip codes, or custom geographic zones around your business or service area, or even direct address targeting.
Interest and Behavioral Targeting
Reach viewers based on what they search for online, the content they consume, and the purchasing signals they give off.
Website Visitor Retargeting
Show your streaming ad to people who have already visited your website. Keep your brand front and center while they watch their favorite content.
No Wasted Reach
Every dollar is focused on reaching people who are more likely to need what you offer.
Our CTV / OTT Process
Audience Development
We build a detailed profile of your ideal customer and develop targeting segments to reach them across streaming platforms.
Creative Strategy
We work with you on ad creative that performs. A great CTV/OTT ad needs to hook the viewer fast and deliver a clear message. Our team helps ensure your creative is built for the format.
Platform Placement
We use our partnerships and buying power to place your ads on the right streaming platforms and inventory to reach your audience at scale.
Performance Tracking
You see exactly how your campaign is performing. We track completion rates, reach, frequency, and downstream outcomes like website traffic and conversions.
Ongoing Optimization
We continually refine your targeting and placement to improve performance throughout the life of the campaign.
CTV / OTT Is Right For You If...
- You have run TV ads before and want better targeting and measurable results
- You want to build serious brand awareness and stay top of mind in your market
- Your customers are streaming instead of watching traditional cable
- You want to reach a premium, engaged audience in their own home
- You are ready to look as big as the biggest players in your industry
Do Not Miss This
Put Your Brand On The Big Screen
Your customers are streaming right now. The question is whether they are seeing your brand or your competitor’s.
