Industries
Marketing Built Around Your Industry, Not a Template
A hospital, a machine shop, a county government, and an HVAC company do not share the same customers, the same rules, or the same sales cycle, so they should not get the same marketing plan with the logo swapped. Over the years, Trident Media Group has done a lot of work in a few industries in particular: healthcare, manufacturing, government, and the service businesses that keep a community running. Each one below has its own page that explains how marketing works in that industry, what tends to get results, and what to watch out for.
Four Industries We Know Best
These four come up most often in our work, partly because our home region is built on them and partly because each one has its own rules and its own kind of buyer. Knowing those ahead of time saves a client the cost of an agency learning on their account.
Healthcare
We work in a region with a hospital system headquarters, a medical school, and a VA medical center, and healthcare marketing has been part of our work for a long time. HIPAA, Google’s health advertising policies, and the right way to respond to a patient review are familiar ground.
Manufacturing
Our home county is an industrial one, with a global chemical company’s headquarters, a paper mill, and a defense plant. We understand how engineers and purchasing managers evaluate a supplier and how long that decision usually takes.
Government
Three cities, two counties, and several utility districts sit within twenty miles of our office. Public money, public records, accessibility requirements, and bid thresholds shape how this work gets done, and we plan for them from the start.
Service-based businesses
Contractors, trades, and the local companies whose next customer is scrolling the map results on a phone. For these businesses the map ranking, the reviews, and who answers the call matter more than anything else, and the plan is built around that.
Services That Work For You
Find Your Industry
New industry pages are added here as we publish them.
Healthcare
Hospitals and health systems, physician practices, urgent care, senior living, and behavioral health. Patient-friendly websites, local SEO for every location and provider, advertising that follows Google’s health policies, and video that introduces the people behind the practice.
Dental
General, pediatric, orthodontic, specialty, and multi-location practices. Patients choose a dentist by reviews first and location second, so the work starts with a steady flow of reviews and a strong map presence, then a website that makes booking easy.
Manufacturing and industrial
Job shops, industrial suppliers, process industries, OEMs, and companies that sell into plants. Websites organized around capabilities, SEO for the searches that lead to quote requests, LinkedIn and search advertising, video shot on the floor, and recruiting for hard-to-fill positions.
HVAC and home services
HVAC, plumbing, electrical, roofing, remodeling, and other trades. Local SEO for the map results, Local Services Ads set up and managed properly, websites that make it easy to call or book from a phone, and campaigns that follow the season.
Government and public sector
Cities, counties, utilities, tourism and economic development organizations, public safety, and schools. Accessible websites built to the federal standard, clear public communication, recruiting campaigns, and work scoped to fit your purchasing process.
Law firms
Personal injury, criminal defense, family, estate, and business practices. Marketing written with the rules of professional conduct in mind, Local Services Ads with the bar verification handled, websites built for intake, and attorney video that helps a prospect feel comfortable before the first call.
Not on the List? You Are Still in the Right Place
The pages above go deep on the industries we work in most often, but they are not the full list. Restaurants and hospitality, retail, real estate, automotive and equipment dealers, nonprofits, schools and colleges, financial and professional services, and tourism all get the same team and the same approach: understand the customer and the rules first, then build the plan. If you do not see your industry here, a discovery call is the easiest way to find out how we would approach it.
Why an Industry-Specific Plan Works Better
The rules are different
HIPAA for a clinic. Bar rules for a law firm. Bid thresholds and accessibility deadlines for a county. Google’s screening process for a plumber. Knowing these ahead of time keeps a campaign out of trouble and keeps the client from paying for the lesson.
The buyer is different
An engineer researching a supplier over six months and a homeowner with a flooded basement are not reached the same way, measured the same way, or convinced the same way. A good plan starts with who is making the decision and how long they take to make it.
The proof is different
A hospital wants to know you have worked with health systems. A manufacturer wants to know you can film on a plant floor. Our home region gave us that experience in each of the industries above, and the same team brings it to clients wherever they are.
We do It All
We get it. You’re trying to either start, maintain, or grow your business and we are here for every step of that journey. Being a full service, in-house marketing and advertising firm we can easily exceed your needs.
We’ve Got The Answers To Your Burning Questions
Answer:
No. The pages above cover the industries we work in most often. We work with businesses in many others and take the same approach: understand the customer and the rules first, then build the plan.
Answer:
Because dental patients choose a provider differently from hospital patients, and the marketing plan is different as a result. Reviews and location drive most dental decisions; service lines and referral relationships drive most hospital decisions. The rules are not the same, so dental got its own page.
Answer:
Yes. Strategy, search, advertising, content, and design are handled by call, screen, and shared reporting, and when a project needs a crew on site, we plan the shoot around it. The Tri-Cities is home; the work goes anywhere.
Answer:
We ask a lot of questions, read the rules that apply to your marketing, study how your customers search, and have your team review anything technical before it publishes. We would rather be corrected early than be wrong in front of your customers.
Answer:
Website, SEO, advertising, video, print, TV, and creative all come from one team, so what we learn about your industry carries through everything you put in front of a customer.
It's About Time You Showed Up
Let's Talk About Your Industry
Tell us what you sell, who buys it, and what gets in the way. We will tell you what has worked for businesses like yours and where we would start.
