Guides
Plain-English Guides to Advertising and Marketing
Every one of these started as a question a client asked us. What is that? What does it cost? How long does it take? Which one should we do? The answers below are written the way we would explain them across a desk: the direct answer first, the details after, the limits included, and no pitch until the end. Use them to understand what you are buying, from us or from anyone.
All Guides
What Is CTV Advertising?
Connected TV advertising explained: what it is, how it is bought and targeted, how it compares to cable, and who it works for.
How Much Does a TV Commercial Cost?
The two costs of a commercial, production and airtime, by market size and daypart, and how local TV is actually bought.
How Much Does Google Ads Cost?
Why there is no set price, what drives the cost of a click, how to set a budget, and how to know whether it is working.
How Much Does SEO Cost?
How SEO is priced, what drives it, how long it takes to work, and the warning signs of a bad deal.
What Is Local SEO?
The map pack, Google Business Profile, reviews, and local pages, and how Google decides who shows up nearby.
SEO vs. Google Ads: Which Should Your Business Use?
What each one does, when each makes sense, and how they work together.
What Is Retargeting?
How a visitor becomes an audience, where the ads run, the rules, and how to measure it.
New guides are added as we write them.
Services That Work For You
How We Write These
The direct answer comes first
The first paragraph of every guide answers the question. Everything after it is the detail you need to act on the answer.
The figures are sourced and dated
Where a guide quotes a number, it says where the number came from, and the guide carries the date it was last updated. When the market moves, the guide is updated.
The limits are stated
Every channel has things it does badly. The guides say so, because a reader who knows the limits makes better decisions, and better decisions are the point.
We do It All
We get it. You’re trying to either start, maintain, or grow your business and we are here for every step of that journey. Being a full service, in-house marketing and advertising firm we can easily exceed your needs.
Have a Question We Have Not Answered?
Ask it. If it is one we hear often, it becomes the next guide. If it is about your business, it becomes a conversation. Call (888) 993-0931 or book a meeting online.
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Tell us what you sell, who buys it, and what gets in the way. We will tell you what has worked for businesses like yours and where we would start.
