Government & Public Sector
A Government Marketing Agency That Understands Public Money
Why Marketing for Government Agencies Is Not Like Marketing a Business
The audience is everyone, and everything is on the record
Accessibility is now a deadline, not a preference
The purchase is governed too
The hardest campaign is usually recruiting
Services That Work For You
What a Public Sector Marketing Agency Should Actually Deliver
Accessible, plain-language websites
Public communications and campaigns
Recruiting for public safety and public works
Tourism and economic development
Search and paid media inside public rules
Brand, print, and video
Who We Work With in the Public Sector
Cities and towns
Counties
Utilities and special districts
Tourism, chambers, and economic development boards
Public safety and emergency agencies
Schools, colleges, and public health
How a Government Engagement Works
Discovery call
The project, the audience, who has to approve it, the budget and how it has to be procured, and the deadline that is driving it. Call (888) 993-0931 or book a meeting online.
Scope, procurement, and accessibility review
We scope the work to your purchasing policy, respond to your RFP or quote request in the format it asks for, and audit your current website and channels against WCAG 2.1 AA and your records obligations.
Plan, approve, and build
Work is staged so the right people can review it at the right time, with the documentation an auditor or a records request would need. We build to the deadline you are actually facing, not to a launch date that ignores it.
Report for the public
Reach, engagement, applications, visitor inquiries, and website accessibility status, in a format that can go in a council packet without translation.
Why Public Bodies Choose Trident
Government is a specialty here
We build to the accessibility standard, not toward it
We understand how the purchase works
Plain communication
We’ve Got The Answers To Your Burning Questions
Answer:
It depends on the amount and your purchasing policy. In Tennessee, local governments generally need sealed bids above $25,000, or $50,000 with a full-time purchasing agent, and written quotes below that. Other states differ. We scope work to fit the process you have to follow and respond to formal solicitations when the project requires one.
Answer:
State and local governments must meet WCAG 2.1 Level AA on their websites and mobile apps by April 26, 2027 for entities serving 50,000 or more people and April 26, 2028 for smaller entities and special districts, after a one-year extension in 2026. We audit against that standard and build to it.
Answer:
This page is about government agencies, which cannot use public money for political advocacy and where we keep every communication neutral. Political and advocacy work is a separate conversation with separate rules, and we keep the two apart.
Answer:
Yes. Recruiting is the most common request we get from public bodies right now. Video of the real job, search and social campaigns aimed at the right candidates, and an application path that does not lose them at the portal.
Answer:
Yes, for visitors bureaus, chambers, industrial development boards, and downtown organizations. Marketing a place is its own discipline, and reporting to a board is part of the job.
Answer:
Yes. Strategy, search, advertising, content, and design all happen by call, screen, and shared reporting, and when a project needs a crew on site for recruiting or community video, we plan the shoot around it. The Tri-Cities is home and where we learned the work; the work goes anywhere.
