Law Firm Marketing
A Law Firm Marketing Agency That Has Read the Rules of Professional Conduct
Why Marketing a Law Firm Is a Regulated Activity
The bar decides what the ad can say
The clicks are expensive, so intake is everything
The client is scared and searching alone
Google has its own screening for lawyers
Services That Work For You
What a Legal Marketing Agency Should Actually Deliver
Local SEO for the firm and every attorney
Local Services Ads and search campaigns
Intake-ready websites
Intake process and follow-up
Attorney video
Brand, streaming TV, and traditional media
Who We Work With in Legal
Personal injury
Criminal defense and DUI
Family law
Estate planning and elder law
Business, real estate, and employment law
Immigration, bankruptcy, and Social Security disability
How a Law Firm Engagement Works
Discovery call
Practice areas, markets, what a signed client is worth by practice area, how intake works today, and what you have spent before. Call (888) 993-0931 or book a meeting online.
Compliance, intake, and presence audit
We review your current advertising against your state’s rules, call your intake line the way a prospect would, and audit your website, listings, reviews, and ad accounts. Most firms have at least one ad running that would not survive a complaint and one intake gap that is costing more than the marketing.
Plan and build
Intake fixes first, because everything else is wasted without them. Then listings, website, Local Services, campaigns, and video in the order the audit says. Ad copy goes to the responsible attorney for sign-off before it runs.
Measure by signed clients
Calls, chats, forms, consults, and signed matters, by practice area and by channel, reported monthly. We track what the campaign signed, not just what it rang.
Why Law Firms Choose Trident
We read the rules before we write the ad
We build intake, not just traffic
Everything under one roof
Plain communication
We’ve Got The Answers To Your Burning Questions
Answer:
Yes, by the rules of professional conduct in each state. In Tennessee that means no false or misleading claims, no unearned “best” or “specialist,” a responsible lawyer’s name and office address on every ad, and a copy of every ad kept for two years after it last ran. Other states have their own rules, and some require pre-approval. We build to the rules of the state you practice in and have the responsible attorney sign off before anything runs.
Answer:
Yes. Google runs a state bar license check on each lawyer in the advertised practice area and a background check on the firm, then shows the Google Screened badge. Leads are billed per lead rather than per click. We handle the verification and manage the account alongside your search campaigns.
Answer:
Because a signed personal injury or criminal case is worth a great deal and every firm in the market knows it. The answer is not to avoid paid search; it is to make sure the intake on the other end of the click is fast enough to earn it back, and to build the organic and map presence that does not charge per click.
Answer:
Usually yes, with care. Reviews cannot reveal confidential information and cannot be paid for without disclosure. Case results need the context that keeps them from creating an unjustified expectation. We write both to the rules and have the responsible attorney approve them.
Answer:
We build the intake process: call standards, after-hours options, follow-up sequences, and tracking that ties a signed client back to the campaign. We do not answer your phones, but we will tell you if the people who do are losing cases.
Answer:
Yes. Strategy, search, advertising, content, and design all happen by call, screen, and shared reporting, and when a project needs a crew on site for attorney video, we plan the shoot around it. The Tri-Cities is home and where we learned the work; the work goes anywhere.
