Full Service Marketing

The Johnson City Marketing Agency That Does It All Under One Roof

Johnson City is the largest city in the Tri-Cities and the one changing fastest. A $41 million corridor is being built between downtown and the university. A hospital system runs its headquarters here. New residents arrive every month. If you run a business in this city, you are competing for attention in a market that is bigger and busier than it was five years ago, and the right marketing agency is the difference between growing with it and watching it grow past you. Trident Media Group is a full-service marketing and advertising agency about fifteen minutes from downtown Johnson City, in Sullivan County, with strategy, web design, SEO, advertising, television, video, and creative all done by our own team.

What a Johnson City Business Should Expect From a Marketing Agency

Search for a marketing company in Johnson City and you will get three kinds of results: national firms with a location page and a call center, freelancers who do one thing well, and a handful of real local agencies. Here is how to tell which one you need.

They know the market, not just the map

An agency that works here knows that a Boones Creek homeowner, an ETSU parent, and a Med-Tech corridor nurse are three different customers who search three different ways. An agency that added Johnson City to a service list does not.

They can do the whole job

Your website, your search rankings, your ads, your video, your TV spot, and your logo all have to tell the same story. When five vendors each own a piece, nobody owns the story. One team that does all of it is not a luxury. It is how the pieces stay pointed in the same direction.

They measure what matters

Calls, forms, appointments, sales. Not impressions or likes. If an agency cannot tell you what a lead cost last month, it is not managing your marketing. It is spending your budget.

They pick up the phone

You should be able to sit across a table from the people doing the work. If the nearest one is three states away, that tells you something.
The right agency makes your business easier to find, easier to trust, and easier to choose. Everything else is detail.
Services That Work For You

Everything a Johnson City Business Needs, From One Team

Websites

Custom sites built to convert and rank, designed for Johnson City customers on a phone. The foundation everything else sends traffic to.

SEO & organic marketing

Get found when Johnson City searches for what you sell, and keep getting found. Search, local SEO, content, and social that builds visibility you own.

Digital advertising

Google Ads, social ads, streaming TV, display, and retargeting, targeted to the zip codes and audiences that matter to you. Managed and measured by the same people who built the site.

Traditional media

The Tri-Cities is its own television market, and Johnson City is the biggest piece of it. When a brand needs the reach of local TV, radio, or outdoor, we plan the buy and produce the spot.

Creative and video

Branding, logo design, photography, video, and print, produced in-house so the commercial, the website, and the sign on Roan Street all look like they came from the same company.

We do It All

We get it. You’re trying to either start, maintain, or grow your business and we are here for every step of that journey. Being a full service, in-house marketing and advertising firm we can easily exceed your needs.

How Working With Trident Goes

Discovery call

Fifteen to thirty minutes on your business, your goals, and what you have tried. Call (888) 993-0931 or book a meeting online.

Strategy session

We come back with a plan: which channels, what budget, what the first ninety days look like, and how we will know it is working. In plain language, with the reasoning shown.

Build & launch

Website, campaigns, creative, media, in whatever order the plan calls for, all produced by our team.

Report & grow

Monthly reporting on leads and results, a standing conversation about what to do next, and a budget that follows what works.

Who We Work With in Johnson City

Healthcare and medical practices

Johnson City is a healthcare town: a hospital system headquarters, a VA medical center, a medical school, and a corridor of practices competing for the same patients. Marketing here has to earn trust and respect the rules. We do both.

Home services, builders, & real estate

A growing city needs roofs, HVAC, plumbing, remodels, and new homes. The businesses that win the new residents are the ones those residents find first.

Restaurants, retail, & downtown

Downtown Johnson City has a Main Street program, a festival calendar, and a growing crowd that decides where to eat by searching on the way. Being findable at 6 p.m. on a Friday is a marketing problem we solve.

Professional services & B2B

Law firms, accountants, financial advisors, and the manufacturers and suppliers on the edge of town, from American Water Heater to the shops that serve it. Credibility-first marketing for buyers who research before they call.

Education, nonprofits, & public agencies

A university town has a lot of institutions with a story to tell and a budget to respect. We have worked with both.

We do It All

We get it. You’re trying to either start, maintain, or grow your business and we are here for every step of that journey. Being a full service, in-house marketing and advertising firm we can easily exceed your needs.

We’ve Got The Answers To Your Burning Questions

Answer:

Both, which is what full-service means. We build the strategy and the website, run the search and social campaigns, buy the television and radio, and produce the video and creative. In Johnson City most of our clients need some of each, and having one team do all of it is the point.

Answer:

It depends on what you need done and how competitive your market is. After a discovery call you will get a clear proposal built around your goals, and we will tell you plainly if what you have in mind is not enough to get results.

Answer:

No. Most clients start with the one thing that is hurting most, usually the website or getting found in search, and add channels as results come in.

Answer:

A freelancer is one person and one skill. We are a full team covering strategy, design, development, copy, video, media buying, and account management. When your project needs a second set of hands, they are down the hall.

Answer:

No. Johnson City, Kingsport, and Bristol are the three markets we serve most, and we work with clients across the Tri-Cities and beyond.

Answer:

Yes. Our office is in Sullivan County, about fifteen minutes from downtown Johnson City. Come to us, or we will come to you.

It's About Time You Showed Up

Let's Grow Your Business in Johnson City

This city is getting bigger. Your share of it should too. Let’s build a marketing strategy that gets you found, trusted, and chosen.